AI · 2025 · Premium case study
Churn forecast that pays for itself in 6 weeks
The challenge
Civic Bank's customer success team was reaching out to churning customers only after they had already moved their primary account elsewhere. Their CRM had data, but no signal.
Our approach
We trained a gradient-boosted model on 18 months of transactional and behavioral data with explainability using SHAP.
The results
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What we shipped
- Model pipeline
- SHAP explainability layer
- Dashboard
- CRM API integration
“It changed how our RM team works.”— Suresh K., CDO, Civic Bank